There’s a famous quote from John Wanamaker, considered the father of both the modern department store and modern advertising that goes:
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
Welcome to the confusing world of print advertising!
Almost all the advertising we see and review with clients is a complete waste of money because it doesn’t follow the guiding principle of direct marketing – going for a sale or getting a contact.
The average person spends less than three seconds looking at any advertisement.
That’s not much time to get someone’s interest let alone get them to act on your ad. And if they decide to spend more than 3 seconds they’re subconsciously asking themselves two critical questions:
1 What’s in it for me?
2 What do I do now?
If your advertisement doesn’t quickly answer these two questions…You Lose! Game Over! Money Wasted!Learn More
At New-Ride Design we’re direct marketers by trade and at heart. We create ads that get responses, and are measurable. Our ads are effective because we follow the strict guiding principles of direct-response ad design – A. I. D. A.
Attention– great design that grabs your attention and makes you want to look.
Interest- marketing-driven copy that pulls you in, pushing your unique identifiers.
Decision- telling you what to do is critical to getting to the final close.
Action- making it obvious, easy and exciting to want to call, contact, or purchase!
So if you feel like old John Wanamaker wasting your precious ad dollars – give us a call at New Ride Design.
We’ll help you build a campaign that works!